Caim Able

When it comes to skincare, most of us know the basics. We know that we should cleanse our skin at least once a day to remove all makeup and dirt. We are also aware that moisturising is essential to prevent wrinkles. But, there is a third step which lurks in the depths of skincare’s best-kept secrets... exfoliation

Skin Needs Exfoliation to Be Radiant
As we age, the rate of skin cell turnover slows, meaning the body takes longer to shed old skin cells and generate new ones. Studies show it takes 40-60 days for skin cells to be completely regenerated in older adults, while it takes only 28 days for younger individuals, coupled with the production of collagen (a protein crucial to skin’s firmness and elasticity) also decreases with age. This results in progressively-thinning, structurally-weakened skin.... help is at hand.

So, what can you do to slow this process? Exfoliate. 

Sloughing away dirt and dead skin cells can help eliminate dullness, roughness and dryness—conditions that amplify the appearance of lines, wrinkles and uneven pigmentation—and leaves you with a smooth, radiant complexion. According to skincare researchers, “the key attribute of a youthful, healthy-looking complexion is radiance.”
Radiance is achieved when the skin is smooth enough to reflect light. However, as we age radiance diminishes as skin shows signs of aging because, over time, cell turnover rate slows down and dead skin cells build up, which creates the appearance of rough, dry skin and enlarged pores. Exfoliation happens primarily in the outer layer of your skin, the stratum corneum. The dead skin cells there should shed in a process called desquamation, but it is slowed by a number of factors: hormone fluctuations, sun exposure, vitamin deficiencies and aging. That leaves most of us in need of some intervention.

Exfoliation accelerates the shedding process, and when done right, exfoliation can help reverse these conditions, as it stimulates cell turnover, resulting in a more polished and smooth skin surface—all the better to reflect the light. Sloughing away dead cells, dirt and leftover makeup evens out skin tone and improves its texture, rendering skin softer, brighter and fresher looking.

So, in short: exfoliation is a must for revealing and preserving radiance.


Dry skin is most commonly found along the t-zone area (across the forehead and down the nose) but it can affect your entire face.
When exfoliating, avoid sensitive areas such as the eyes and lips as the skin is thinner, we don't sell or recommend a lip scrub for this reason.  Studies show that in addition to helping dissolve old skin cells, lactic acid also stimulates the production of collagen, this can be easily achieved with any of the CAIM & ABLE Exfoliating Masks, simply mix with yoghurt

Avoid the temptation to over-exfoliate - Our skin naturally sheds some dead skin cells itself so avoid being over-generous with exfoliating as this will strip your skin of its natural oils. 

Don’t exfoliate severely inflamed skin.  Using an exfoliator which is particularly harsh can cause irritation and redness, especially to those who have dry or acne prone skin. Some skin conditions are worsened by exfoliation. Exfoliation inherently causes some level of trauma to the skin, leading to a small amount of inflammation. That irritation would overwhelm skin that is already inflamed from acne or rosacea.