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Profits for Purpose

Domestic violence in Australia is a national crisis – and it’s also our national shame. On average, one woman per week is murdered by her current or former partner. Australian police deal with domestic violence every two minutes. It is the leading cause of illness, disability and premature death for women ages 18 to 44. 

The social and health implications of teenage pregnancies include increased exposure to domestic violence (which may be exacerbated by the pregnancy), mental health disorders, substance use, sexually transmissible infections (STIs), financial stress and homelessness. (ref)

teen mum
We donate products and 25% of our profits to organisations that are actively addressing the issue of a severe shortage of crisis accommodation for women and their children fleeing DV.
We are proud to have our products packaged in Sydney by an Australian Disability Enterprise (ADE).  By utilising their services we assist in providing meaningful employment opportunities.

ethical brand

"Our hearts and consciences are worn proudly on our sleeves.  In addition to creating products that promote wellness and self-care, we place a premium on giving back to the community. We all have a responsibility to support, value and protect"

Michelle Matthewman, Founder

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